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Launching Social Sales with Quicken Loans

It’s not often that we come across a brand doing social sales that follow all five of our keys to great social sales. But today we wanted to highlight an awesome example. Quicken Loans is not only doing a huge volume of tweets, but the quality of their engagements is making it worth the time they put in.

Here are a few examples:

We love a few things about their approach. The first is that they are finding and engaging in-market individuals who are most likely to convert. This is key to really great social sales, but it’s also highly technical. (At KickFactory, we use a hybrid AI system to ensure we find the right people to engage.)

The other key piece of Quicken Loan’s success here is the tone and personality of their replies. This is something no one can rely on bots or AI for—the technology just isn’t there yet. But the individuals brands engage with will know the difference between talking to a bot or talking to a human. The three examples above give a little preview into how personable their social team is making the exchanges.

Without personality and personability, these reply tweets would come across as spammy and really have trouble converting. But Quicken Loans does a great job of making these really inviting and genuine.

Want to try social sales for your brand? We’d love to show you how it works and how it can be a great tool in your marketing plan.

Canon /

Why Your Brand Needs Personality for Social Sales

One main pillar of social sales is the importance of being personable. Consumers don’t want to communicate with robots, and when a company shows personality, a customer is much more likely to engage. Brands can achieve this in a couple of different ways, including the tone and style of responses, using humor, and being sure to respond to follow-up questions.

In this example, Bohemian Island is using a very conversational, personal tone in their responses. Take a look:

Bohemian Island Tweet Example

Bohemian Island chose to engage with someone discussing a common interest between brand and customer. Instead of a simple agreement in reply, Bohemian Island continues by complementing the customer in a conversational, non-spammy tone. This interaction solidifies a connection and relationship in her mind. The brand’s reply shows that the company cares and that it is not just a faceless interaction. In addition, the company spreads their message and gains another potential customer.

Instead of businesses being faceless and stiff, social sales allows connections that would not be possible without social media. These broad strokes become deeper connections and enhance loyalty in consumers, in addition to promoting good business for the companies who choose to get involved. BUT, if a brand wants to leverage these interactions, the exchanges have to be genuine and believable. This takes a human touch and some personality.

Linked are some examples from our site regarding brands who are using social sales already. Want to get started with your own social sales? Contact us today for a free demo and an industry report.

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Potbelly Lights a Path for Consumers with Personable Outreach

The number one tenet of social sales is to be helpful, and not immediately target a customer to sell them a product. Customers do not want to be bombarded by requests and demands to buy, buy, buy. When using social media to target customers, it is important to approach a customer with familiarity, instead of the typical approach to sales.

In this example, a Twitter user tweets about something disappointing in his day. There is no request for food, or a sandwich or anything of the sort. However, Potbelly sees this as an opportunity. The account sends a tweet, with a message that they feel the pain of the user. There is no targeted message to “Come to Potbelly” and diminish the customer’s unfortunate situation. Instead, they send a video of two men singing a song about this user’s problem. The men then invite the Twitter user to come and try a sandwich to cheer himself up. This clever response includes a personal message to the user, and also subliminally promotes Potbelly as a company who cares.

This incredibly personal approach to sales is one that goes above and beyond. This tweet entertains the customer, sympathizes with the customer, and makes him feel special. This tweet seeks to help the Twitter user solve his problems of sunburn and injury, in the only way it can, through a delicious meal. Instead of targeting a customer with a product, the Potbelly Twitter account manages to help the customer find his way to the store.

If you’re wondering how other brands use social sales, check out some examples on our website here. Wanting to get started with your own social sales? Contact us today for a free demo and an industry report.

Editorials /

Listening Around Your Target: Do You Know What to Listen For?

You probably already understand how important it is to listen to what your customers are saying. But do you really know what you’re listening for? And more importantly, do you know what to do with that information? When it comes to social sales, you can’t overlook this key part of building a campaign.

We operate several campaigns for Life Time Fitness, listening to people who “need to workout” or “gotta get to the gym”. These are high-value keyword phrases and easy to identify. But we weren’t done. As we really began to listen around our target, we started hearing other high-value phrases.

“Can barely walk. But so worth it! #legday” The #legday turns out to be a very valuable phrase, one that we wouldn’t have come up with on our own. Using this phrase increased our social reach and targeting these customers converts at a higher than average rate.

Let’s try another example: suppose you’re trying to attract people to a vacation destination. Of course people are saying, “I need a vacation.” In this highly competitive space, everyone is listening.  But what do people do on vacation?  What do they want out of a vacation? Your campaigns will benefit if you’re willing to dig deeper.

“I just want to be somewhere warm.” “I want to swim with dolphins.” “All I need is a margarita and sun.” People are throwing up signs in many different ways. Respond to their needs by really listening to what they’re asking—then surprise and delight them with help, resources, and a friendly reply!

It can be easy to go for the obvious and stay there. But by listening and reaching beyond, campaigns can take on a new dimension and a whole new list of potential clients. Want to learn more about how we design campaigns for brands like Life Time? Contact us today.

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How to Do Social Sales: Al Boenker Insurance

We want to give some credit where credit’s due when it comes to great social sales. We talk a lot about how different brands utilize social sales—strengths, weaknesses, and other features of their campaigns. Today, we’re looking at Al Boenker Insurance. The team over there has put together a textbook social sales campaign on Twitter.

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Putting the U in Humour with Pizza Hut UK

There are a lot of pizza companies on Twitter using social sales. From praising pizza in general with DiGiorgno to brilliant pizza and Netflix marketing with Jet’s, to our own pizza overview, there’s a lot of people talking about pizza on Twitter. In fact, whenever we check the most used phrases starting with “I want”, pizza is usually in the top 10. At publication, it was #8.

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Incorporating All Three Kinds of Social Media with Sam’s Club

Sam’s Club is a leading wholesale retailer of consumer packaged goods in the United States. Selling larger packages of items in wholesale quantities drives the company’s sales strategy. Not only has Sam’s Club perfected their retail sales strategy, they’ve also become a leader in promoting their brand via their social media presence on Twitter.

Editorials /

How Brands Can Jump into the #MarchMadness Conversation

We know you’re in it. It seems like you can’t turn around without hearing about someone’s busted bracket or triumphant upset prediction. And Twitter isn’t immune: lots of people are talking #MarchMadness. But what if a brand wanted to capitalize on all the madness? Where would you start? Well, if a brand wanted to take a more traditional approach, you could try:

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Beating Them to the Search with GlassesUSA

Traditional marketing and advertising, regardless of how targeted we can get, still can’t reach people right as they express their need. What we’re talking about is engaging shoppers before they even start shopping. Search ads depend on a search—but what if a brand could reach them before they searched?