Many would agree that to have a successful business, it is a requirement to have an audience – but to have an audience and keep it, you have to give them what they want and need. If you think it sounds easy, think again. Many businesses still struggle with finding, engaging, and keeping an audience. Let’s find out a couple of tricks for finding and keeping your audience.
Top 2 Ways to be Audience-Oriented
1. Make content and communication relevant.
One key tip is to make both content and communication relevant towards customers. To adequately do this, there are some things you must obtain:
- Consideration of your audience – Who are they?
- Accumulation of facts about your audience – What traits or interests do they have?
- Realization of what your audience requires – What do they need?
- Empathy for your customers – How can you [continue to] make them happy?
To make your interactions and content relevant to customers, they have to pertain to their wants or needs. To reply to customers in a robotic manner or to only provide content you think they will like is avoiding what customers truly want: to feel that a business was made for them personally.
Most importantly in providing relevant content and communication is learning how to listen, which we’ll talk about next.
2. Listen more than speak.
Many employers state that listening is one of the most important skills they could find in an employee. Even being your own boss, the same should apply. When you listen, you indirectly tell others that you are open-minded and willing to see the speaker’s perspective.
When you listen more than speak in business, this better allows you to create a consumer-based business. In turn, your audience will be more likely to place your company on a pedestal. No customer wants to be treated as if they are unimportant.
Even on social media, the way you communicate with your customers or clients says a lot about your business. Speaking more than seeking to listen and understand is often thought of as arrogant, ignorant, and unserious about making a business work.
Keep these listening tips in mind:
- Don’t ignore customers’ questions or concerns.
- Read/listen and reply to complaints just as you would with compliments – with respect.
- Put yourself in your customers’ shoes, understanding how they feel.
- Practice how you deliver your messages. Could some of them be taken out of context?
- Remember that listening is something you act upon; hearing is just absorbing information through one ear and right out the other as a way to deny something.
- Create content that appeals to what your audience asked for.
- Be consistent. Don’t act engaged and concerned about your customers one day then slack the next.
Need Help Scaling Your Audience?
Our team at KickFactory can guide you in kickstarting your business in the right direction. We find the most relevant audience for your business based on consumers’ requests on social media. Once we track them down, we see their needs as opportunities to properly engage and lock in sales quickly.
We identify and engage people using AI technology to boost your shot at earning long-term customers.
If you could use some help stretching your audience and interacting with consumers based on what they want, contact team for more information about our marketing strategy. Appropriate interaction is a must for any business, big or small.audience, engagement, listening, social media