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Using Social Media Beyond Sales for Your Brand

social media beyond sales

Not surprisingly, 90 percent of young individuals own at least one social media account. Yet, utilizing social media to market products or services can be a hit or miss for some businesses. For the latter group, there is often something that is being done incorrectly or a strategy that isn’t being used. Many business owners… Read more »

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How to Increase Social Media Engagement

How to Increase Social Media Engagement

With currently over 2.62 billion social media users worldwide, it would seem pretty easy to get the attention and engagement you deserve on social media, right? That’s how it appears, but if you’re not doing things correctly, the opposite results may occur – and chances are, they already have if you’re finding yourself reading this… Read more »

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2 Ways to Give Your Audience What It Wants

2 Ways to Give Your Audience What It Wants

Many would agree that to have a successful business, it is a requirement to have an audience – but to have an audience and keep it, you have to give them what they want and need. If you think it sounds easy, think again. Many businesses still struggle with finding, engaging, and keeping an audience. Let’s… Read more »

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The Case for Human-Assisted AI

The Case for Human-Assisted AI

The tl:dr of this post is this: “It’s much easier to make an AI system that can detect a nipple than it is to determine what is linguistically hate speech.” – Mark Zuckerberg

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Yes, You Need to Change How Your Brand is Using Social Media

Yes, You Need to Change How Your Brand is Using Social Media

Still using the spray and pray method for social media posting? Or do you spend hours trying to outwit the latest Facebook algorithm update? Maybe you’re auditioning stand-up comedians so your Twitter can be the next Arby’s. Whatever you’re doing, it’s probably time to change it up and rethink the way you’re using social. Today,… Read more »

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What’s Emotion Got to Do with Your Social Media?

What's Emotion Got to Do with Your Social Media?

Emotion is a part of being human. We all feel it and experience it second-hand on a daily basis. However, the misconception is that using emotion in social media should be avoided – especially when it has to do with business. But why distinguish human qualities from a company? Doesn’t that defeat the purpose? As… Read more »

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Building Brand Intimacy with Social Media

How to Create Social Media Content That Gets Attention

What kind of experience are you giving your customers and potential customers with your social media accounts? Are you providing exciting, engaging content that tells a story? That tells your story?

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Don’t Rely on Social Media Algorithms to Deliver Content

Don't Rely on Social Media Algorithms to Deliver Content

As a marketer, you deal with a lot of interference in how your message reaches customers. It can be a daunting task to get your content to the right people at the right time. Before the internet, marketers and advertisers pushed through all kinds of barriers.  They did numerous studies, polls, market surveys and more to try… Read more »

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How are Political Campaigns Utilizing Social Media?

How are Political Campaigns Utilizing Social Media?

While social media played a slow, simmering role in earlier elections, it’s clear the impact of the platform on elections wasn’t fully realized until the most recent presidential campaign. From Twitter rants to the influx of bots, we can see now that social media is a place where political campaigns can be made or broken…. Read more »