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Facebook and Google Ads Not Working? Take Your CPC Dollars Somewhere Else

Facebook and Google Ads Not Working? Take Your CPC Dollars Somewhere Else

We’ve seen over the past year that digital ads are losing their traction. From Facebook (and their recent issues) to cookies following customers across the internet, these ads are quickly fading into the background. And while 39% of consumers attributed their declined perception of social ads to recent political events, the top reason for the… Read more »

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The False Logic of Paid Influencers for Building Your Brand

The False Logic of Paid Influencers for Building Your Brand

In many ways, follower count is just a vanity metric – what was once seen as a key indicator is becoming less and less relevant as algorithms shift the focus away from broadcast reach. Are you using paid influencers in your digital marketing? Whether you are or aren’t, it’s important to look at how effective… Read more »

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Social Media: Survive and Thrive in Your Political Campaign

Social Media: Survive and Thrive in Your Political Campaign

As campaign season starts heating up, we know candidates are looking for more ways to reach, inform, and engage voters. Like any press or communications outlet, social media can work for or against your campaign—swinging either way in a short period of time. But your campaign has more control over your social media than you… Read more »

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How to Find the Moment of Expression for Sales Success

You’re probably familiar with many of the ways brands are (creepily) finding customers online. From retargeting campaigns to Facebook ads that seem to read your mind, the touch points and opportunities keep growing. In our past post How Brands are Beating Google to Customers, we talked a little bit about the “Moment of Expression”. This… Read more »

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How the Three Types of Social Media Have Evolved

For the past couple of years, we’ve been talking about the three types of social media—the different ways brands use social to reach potential customers. We broke this down into three main categories: broadcast, customer service, and social sales. And while the tools of the trade change and social media platforms grow or fade in popularity,… Read more »

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Why Aren’t You Using Geolocation in Sales on Social Media?

When it comes to social media, finding a good balance between information, sales, and brand recognition is what many brands are striving for. Marketing teams work tirelessly to find ways to drive sales and to show ROI to their leadership teams. However, many of these teams are leaving out a major asset to their efforts:… Read more »

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4 Ways Political Campaigns Can Use One-on-One Engagement

Have you read our other blog posts about using one-on-one social engagement in your political campaign? Being able to engage with voters one at a time can make a big impact on the outcome of your campaign. And there are lots of ways to use one-on-one social media to engage with voters. Here are a… Read more »

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How Are You Tracking ROI for Your Social Media Campaigns?

We know that utilizing any marketing tactic means evaluating its effectiveness based on ROI. Depending on the tactic, tracking ROI can be difficult. In social media, we hear that proving ROI is tricky, based on how a brand is using social media. ROI seems like a fairly simple metric, but the pieces that make up… Read more »

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Chatbots Can’t Close Sales: How to Use AI for Sales Results

Chatbots Can't Close Sales: How to Use AI for Real Sales Results

via GIPHY You’ve probably heard the saying. Maybe you’ve seen the movie. Either way, if you’re in sales or marketing, you know the push to close, sell, sell, and then sell more. But have you noticed that more brands are adopting tactics in both marketing and sales that, while shiny and exciting, don’t “be closing”?… Read more »