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Got a Party, PAC, or Platform? Get Your Voters the Info They Need

Got a Party, PAC, or Platform? Get Your Voters the Info They Need

One of the biggest battles parties, platforms, PACs, and candidates fight during an election is making sure voters have ALL the information they need to make an informed decision. It can be tough to break through the 24-hour news cycle. People are drawn to what is shiny and inflammatory, but that’s not what affects their… Read more »

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Using AI for One-on-One Sales on Social Media

Using AI for One-on-One Sales on Social Media

In the past, we’ve talked about the different kinds of social media. And the bottom line is that brands are going to have to work smarter to reach customers in a way that makes a real impression. Ads and broadcast social media work on the one-to-many scale—the messages aren’t personalized and it’s a shotgun approach…. Read more »

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Why Twitter is THE Platform for Elections

Why Twitter is THE Platform for Elections

We’ve talked a bit about using Twitter for elections. From our last post about how candidates need KickFactory to help them leverage Twitter to our post about how presidential candidates use Twitter. If the 2016 election and beyond has taught us anything, it’s that social media is going to play a key role in elections… Read more »

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Running for Office? Reach Your Voters with KickFactory

Running for Office? Reach Your Voters with KickFactory

22% of registered voters have announced on a social networking site or Twitter how they voted or planned to vote. Some 29% of those under age 50 have announced to their networks through social media how they voted or planned to vote, compared with 17% of those 50 and older who have revealed their vote… Read more »

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Planning Ahead for Great Social Media Engagement

Planning Ahead for Great Social Media Engagement

In order to have the most impact, social media needs to have a plan behind it. From an overarching campaign to a clear call to action, every piece of content produced is an opportunity. Twitter is no exception, even if brands have to fit their messaging into 140 characters or less. Planning ahead will boost any… Read more »

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How to Provide Brand Intimacy on Social Media

Building brand intimacy

Your customers have to sort through a barrage of messaging all day, every day. Even if you narrow down their experience to social media, the tweets, Facebook posts, Instagram images and stories, and snaps are endless. Brands are constantly fighting to get their products and services in front of their target audience. How can brands… Read more »

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Listening Around Your Target: Do You Know What to Listen For?

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You probably already understand how important it is to listen to what your customers are saying. But do you really know what you’re listening for? And more importantly, do you know what to do with that information? When it comes to social sales, you can’t overlook this key part of building a campaign.

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How Brands Can Jump into the #MarchMadness Conversation

We know you’re in it. It seems like you can’t turn around without hearing about someone’s busted bracket or triumphant upset prediction. And Twitter isn’t immune: lots of people are talking #MarchMadness. But what if a brand wanted to capitalize on all the madness? Where would you start? Well, if a brand wanted to take… Read more »