I’d like to share some best practices on approaching a lead over the phone.KickFactory’s background is in data science. We started building an artificial intelligence engine back in 2013 that brands used to target consumer intent. Think of it like “those ads that follow you around the Internet.” You know when you say talk with… Read more »
I talk with a lot of people in the restoration services field. I mean A LOT. Over the last 30 days I’ve spoken with 169 business owners. I ask a lot of questions as I’m still trying to learn my place within our industry. I learned something this week you may find valuable: Empathy wins… Read more »
I talk with a lot of clients and prospective clients each week. One theme I’m hearing a lot lately is that brands are looking for a competitive advantage on the hunt for new customers. Often these brands are talking with me because they recognize the competitive advantage KickFactory offers brands. For example, I spoke with… Read more »
Venting has always been a common route to relieve stress. Now, more than ever, people take to Twitter to vent their frustrations. While this can benefit the “vent-er,” as it lifts a weight off their chest, many businesses can find a customer in the process and help the “vent-er” and the company itself. Check out… Read more »
If you’re a business owner considering the implementation of sales on social media, you may be curious as to how it can work for you. Some businesses, specifically those based on customer service, are suited to respond to tweets and “sales calls.” Brands like video games, cell phone companies, and restaurants may have an easier… Read more »
Anymore, digital advertising is part of a great marketing effort. Cost per click (CPC) ads on Facebook, Google, and other display networks are commanding more and more of a brand’s budget. But are you getting what you pay for? Let’s look at how you can get more out of your CPC dollars.
As many brands with Twitter accounts already know, a lot of customers have something to say about their products or services. The world of social media has given us a population accustomed to contacting brands using social platforms like Twitter or Facebook to voice their opinions.
In the social media age, it’s easier for customer-brand relationships to be built and maintained. Many brands choose to use a more casual approach to social media–often to match with the younger user base of social platforms. The conversational style in which tweets are created and exchanged illustrates a change in business and the transition… Read more »
In many aspects of life, it is easy to become stressed and overwhelmed. Now more than ever, the public takes to Twitter to asks for help or vent frustrations. While this can be helpful for the Twitter user to find aid or solace, brands can use these opportunities to connect—offering help in a time of… Read more »
An important part of social sales is listening. To complete a successful interaction with a customer, a business must be helpful, and not just push a product. Often, the act of being helpful will allow for a bond to form between consumer and business and create a more prosperous relationship. Here’s an example from Thrifty Car… Read more »