I talk with a lot of clients and prospective clients each week. One theme I’m hearing a lot lately is that brands are looking for a competitive advantage on the hunt for new customers. Often these brands are talking with me because they recognize the competitive advantage KickFactory offers brands. For example, I spoke with… Read more »
Venting has always been a common route to relieve stress. Now, more than ever, people take to Twitter to vent their frustrations. While this can benefit the “vent-er,” as it lifts a weight off their chest, many businesses can find a customer in the process and help the “vent-er” and the company itself. Check out… Read more »
If you’re a business owner considering the implementation of sales on social media, you may be curious as to how it can work for you. Some businesses, specifically those based on customer service, are suited to respond to tweets and “sales calls.” Brands like video games, cell phone companies, and restaurants may have an easier… Read more »
Anymore, digital advertising is part of a great marketing effort. Cost per click (CPC) ads on Facebook, Google, and other display networks are commanding more and more of a brand’s budget. But are you getting what you pay for? Let’s look at how you can get more out of your CPC dollars.
As many brands with Twitter accounts already know, a lot of customers have something to say about their products or services. The world of social media has given us a population accustomed to contacting brands using social platforms like Twitter or Facebook to voice their opinions.
In the social media age, it’s easier for customer-brand relationships to be built and maintained. Many brands choose to use a more casual approach to social media–often to match with the younger user base of social platforms. The conversational style in which tweets are created and exchanged illustrates a change in business and the transition… Read more »
In many aspects of life, it is easy to become stressed and overwhelmed. Now more than ever, the public takes to Twitter to asks for help or vent frustrations. While this can be helpful for the Twitter user to find aid or solace, brands can use these opportunities to connect—offering help in a time of… Read more »
An important part of social sales is listening. To complete a successful interaction with a customer, a business must be helpful, and not just push a product. Often, the act of being helpful will allow for a bond to form between consumer and business and create a more prosperous relationship. Here’s an example from Thrifty Car… Read more »
One of the great things about Twitter is that all types of companies and brands can build a presence on the platform to best fit their business. This is true for even The Weather Channel. They use their account to connect with fellow weather aficionados:
Twitter is a diverse platform and can be used to the advantage of many users for many different purposes. For example, a musician is able to communicate personally and directly with fans. Or a comedian uses the website to put some of his material out into the world and gain exposure.