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The Best Way to Get Your Customers’ Attention Online

The Best Way to Get Your Customers' Attention Online

Despite the misconception that frequently posting on social media or focusing on the right target audience will be an immediate success for your business, there are other tricks one should know regarding online marketing. So, if you feel you’re in a marketing rut, there are a few things you should do to get your customers’ attention:

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How to Create Social Media Content That Gets Attention

How to Create Social Media Content That Gets Attention

don’t be afraid to develop something that evokes emotion – that’s the only way people are going to remember you brand on social media. @cbetlyon #SMSsummit — Breanna Jacobs (@BreannaJacobs) April 25, 2018

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Targeted Social Media Messaging Without Being Creepy

Targeted Social Media Messaging Without Being Creepy

Sure, most users understand that Facebook and other platforms don’t exist to give us cat memes and Buzzfeed quiz results. Like radio and TV stations, the way social media makes money is advertising. However, unlike TV, radio, newspapers, and other media, social media can provide advertisers with a lot more data. Anywhere we browse online,… Read more »

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What is Brand Intimacy and How Do You Get It?

What is Brand Intimacy and How Do You Get It?

Brand intimacy isn’t new—but naming and talking about the concept is. Mario Natarelli is the author of the bestseller Brand Intimacy, A New Paradigm in Marketing. He has been the one to really give the concept legs. Here’s what he has to say about what makes up brand intimacy: Building intimate brands requires continual attention and… Read more »

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4 Kinds of Brand Intimacy and How to Make the Biggest Impact

4 Kinds of Brand Intimacy and How to Make the Biggest Impact

We used to talk a lot about the three kinds of social media, and while those still exist, we also think the landscape is changing. Customers are changing the way they interact with brands on social media—due to their own habits, changes to social algorithms, and not to mention the sheer number of ads people… Read more »

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How Brands are Beating Google to Customers

Recognizing and accepting that the purchase journey has permanently changed is a business’ first step toward drawing a new map for future marketing efforts. In traditional advertising, we talk about the “buyer’s journey”. This journey included two “moments of truth” where consumers would decide about a brand, and the advertiser would find out if all… Read more »

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Your Brand Needs to be Using AI for Social Sales

view of the united states from space

When we talk about doing social sales, we often mention our own hybrid AI system. This system leverages artificial intelligence to identify in-market potential customers based on a number of criteria. (You can read more about it here.) To create a successful social sales campaign, brands have to figure out how to best identify and… Read more »

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How to be Personable in Social Sales

A while ago, we published 5 Tips for Social Sales on Twitter. The 3rd tip is “Be personable in your responses.” Let’s dig into that a little more. Why personable? 1. Social sales is SOCIAL first. Social sales has its name for a reason—the point is to be social! The ultimate goal conversion, and with social sales, that starts… Read more »