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How to Engage Undecided Revelers this St. Patrick’s Day

With St. Patrick’s Day coming up, we know there’s a lot of people out there looking for something to do. And since the infamous bar night is a Friday this year, there’s bound to be even more folks out there looking for something to do. A quick search on Twitter confirms that there’s already chatter… Read more »

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Social Sales is Encouraging a Specific Action

Social sales, good social sales, means not only engaging with in-market potential customers, but encouraging them to take a specific predetermined action. This action ranges from clicking on a link, sending a direct message, or a phone call. What’s behind the action varies depending upon the desired outcome, the point is that social sales starts customers… Read more »

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Social Sales is Helping, Not Selling

Social sales can mean a lot of things to a lot of people, with many different uses. But when KickFactory talks about social sales, we’re talking about the process of identifying a person in market for a product or services and engaging with them seeking a conversion—a sale, a web form submission, a DM, etc. One… Read more »

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Anytime Fitness: Success with Many Twitter Accounts

Anytime Fitness does a nice job engaging gym goers around their 3,000 locations. They find people talking about going to the gym, wanting to join a gym, and just finishing workouts—then they engage them in various celebratory replies. For example:   Anytime Fitness, like many other chains, brands, and franchises around the nation, use a number… Read more »

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How Social Sales Differs from Broadcast or Customer Service

Parsing out the differences between social sales and broadcast or customer service seems like splitting hairs. They really are more complimentary than different, but to help explain why KickFactory is different from other marketing tools, let’s tease out the specifics a little more.

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Why KickFactory is Different from Other Marketing Tools

When it comes to marketing platforms, social media, social sales, figuring out the right tools can be confusing and expensive. You probably rely on a handful of these tools to keep your marketing and sales processes running—CRMs like Salesforce or Zoho, social media tools like Buffer or HootSuite, and customer service platforms like Conversocial. KickFactory works… Read more »

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How to Start Social Sales

So you’ve been reading up on on What is Social Sales and Why Social Sales, and now you want to capitalize on the sales opportunities on Twitter. Great! We’ve got a quick primer on how to get going: 1. Define your goal. Social Sales, like any other marketing tactic or strategy, requires you to be specific about… Read more »

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Social Sales at Scale: Who’s Selling Pizza?

The top 2500 U.S. brands have already started utilizing social sales at scale. By engaging with in-market customers on Twitter they are taking advantage of the sales opportunities presenting themselves 24 hours a day, 7 days a week. Every day KickFactory powers more social sales tweets for those top brands than Radian6, Sprinklr, Spredfast, Hootsuite,… Read more »

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What is Social Sales?

Here at KickFactory, social sales is king. We do social sales for our clients all day and all night. But what does that really mean in a world where it seems like everything is social? Social sales is identifying and engaging potential customers, encouraging them to take action. Let’s start with an example. Meet Casey…. Read more »

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Why Social Sales

Your potential customers broadcast their needs on a public platform: Twitter. What is your business doing to connect with these customers? Finding and engaging these potential customers through Twitter is called social sales—and it’s time for you to get into the social sales game. KickFactory tracks social media and social sales efforts for over 2,500 of… Read more »