Recently, Unilever raised some eyebrows by announcing they would no longer work with influencers who had paid followers. The response has been… interesting. And while we don’t think influencer marketing is going anywhere (it’s at $1B annual already), we’re not big fans, either.
For those of us in digital marketing, it can be easy to get caught up in the funnels, landing pages, ads, graphics, A/B testing, etc, etc. But what we absolutely can’t lose sight of is our customer’s journey: what takes them from the moment where they have a need (or a want) and ends with… Read more »
In talking with a number of our clients recently, we’ve noticed a trend in how social media managers and digital strategists are thinking about their social media efforts. They’re rethinking goals and tactics, and how to measure success. We’re seeing less focus on sales.
There’s a lot of chatter and advice swirling for the upcoming midterm election. And the election itself is sure to heat up. You can use social media for political campaigns to set your candidate apart this fall.
A key component of a successful social sales campaign is the implementation of Artificial Intelligence. Through AI, the software can search and comb through countless tweets in a manner that a human never could. This search is specific, targeted by keywords and therefore incredibly precise. But with all the excitement (maybe hysteria?) surrounding AI, people… Read more »
One of the biggest questions we get is how KickFactory works: what it looks like for brands and customers. So let’s just get a quick overview of how we identify, engage, and direct customers to take action.
Regardless of the impact, costs of advertising during the biggest American football game of the year continue to rise. Estimates put this year’s 30-second spots in the $5 million range. But what results can brands expect after shelling out that kind of money? How can they expand the reach of a Super Bowl campaign?
Recently, Scott made an appearance on Tim Hughes’ show #TimTalk. Tim’s interest is in social selling, so Scott stopped by to chat about how KickFactory uses artificial intelligence to find in-market customers for our clients. Using AI allows us to comb through mass quantities of tweets and profiles looking for the perfect matches. Find… Read more »
Involving your business in social sales can be an easy task. You see a need being expressed on Twitter, and you respond to it. However, it is not simply about finding a need and responding to it. Often, another equally important step is following up to the initial message. The act of following up can… Read more »
Scott Lewis, our co-founder and CEO, has been making the podcast rounds these days. You can hear his recent appearance on the Social Business Engine podcast with Bernie Borges here: