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Unilever, Influencer Marketing, and Your Brand

Unilever, Influencer Marketing, and Your Brand

Recently, Unilever raised some eyebrows by announcing they would no longer work with influencers who had paid followers. The response has been… interesting. And while we don’t think influencer marketing is going anywhere (it’s at $1B annual already), we’re not big fans, either.

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When Does a Customer Start Shopping?

For those of us in digital marketing, it can be easy to get caught up in the funnels, landing pages, ads, graphics, A/B testing, etc, etc. But what we absolutely can’t lose sight of is our customer’s journey: what takes them from the moment where they have a need (or a want) and ends with… Read more »

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How Do You Measure Social Media Engagement?

How Do You Measure Social Media Engagement?

In talking with a number of our clients recently, we’ve noticed a trend in how social media managers and digital strategists are thinking about their social media efforts. They’re rethinking goals and tactics, and how to measure success. We’re seeing less focus on sales.

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Social Media Survival Guide for Political Campaigns

Social Media Survival Guide for Political Campaigns

There’s a lot of chatter and advice swirling for the upcoming midterm election. And the election itself is sure to heat up. You can use social media for political campaigns to set your candidate apart this fall.

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The Key to Social Sales: AI With a Human Touch

AI Gets Social with a Human Touch

A key component of a successful social sales campaign is the implementation of Artificial Intelligence. Through AI, the software can search and comb through countless tweets in a manner that a human never could. This search is specific, targeted by keywords and therefore incredibly precise. But with all the excitement (maybe hysteria?) surrounding AI, people… Read more »

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How KickFactory Works for Brands and Customers

How KickFactory Works for Brands and Customers

One of the biggest questions we get is how KickFactory works: what it looks like for brands and customers. So let’s just get a quick overview of how we identify, engage, and direct customers to take action.

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Beyond the Ad: Super Bowl Campaigns on the Big and Small Screen

Regardless of the impact, costs of advertising during the biggest American football game of the year continue to rise. Estimates put this year’s 30-second spots in the $5 million range. But what results can brands expect after shelling out that kind of money? How can they expand the reach of a Super Bowl campaign?

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KickFactory CEO on #TimTalk: Connecting with Prospects Using AI

  Recently, Scott made an appearance on Tim Hughes’ show #TimTalk. Tim’s interest is in social selling, so Scott stopped by to chat about how KickFactory uses artificial intelligence to find in-market customers for our clients. Using AI allows us to comb through mass quantities of tweets and profiles looking for the perfect matches. Find… Read more »

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Follow-Ups: An Important Social Sales Tool

Involving your business in social sales can be an easy task. You see a need being expressed on Twitter, and you respond to it. However, it is not simply about finding a need and responding to it. Often, another equally important step is following up to the initial message. The act of following up can… Read more »