Of course social sales is about earning a sale. But what goes into successful social sales is much more complicated than just getting the end result. To really build a relationship, to make social sales *social*, a brand must commit to following up and engaging with their potential customers. Here’s an example from @EAHelp:
We love to give you examples of good social sales, it’s a great way for you to get an idea of the capabilities and impact that’s possible. If your brand is interested in social sales, we also have some articles on the site you may want to look at, too. Here are our tips for… Read more »
We’ve been working with online consignment shop Swap.com to engage a number of in-market customers looking for shoes, women’s clothes, maternity clothes, baby clothes and of course ugly sweaters. Since November 25th, we’ve sent 10,000+ tweets on their behalf:
Teaming up with KickFactory, the Evan McMullin campaign made an innovative last-minute play for undecided voters in the state of Utah. Not only has this tactic never been used before at-scale in a presidential campaign, it was largely successful for hitting their goals. Which happens to fit into the narrative of the overall campaign, too. Starting… Read more »
Like many of you, our eyes are glued on our Twitter streams today—but maybe with a little different spin. As we work to build KickFactory, our curiosity lies in how the different candidates are using Twitter in their respective campaigns. Here’s what we’re seeing today:
At KickFactory, we section out social media into three types: broadcast marketing, customer service, and social sales. (You can read up on all of them here.) A good brand uses all three together for the most effective presence online. Each type has a unique place in the customer acquisition cycle, meeting different needs for people… Read more »
What we had: 10 days. 10,000+ tweets sent.
At KickFactory, we track the Twitter usage of the top 2,500 U.S. brands. This crosses all industries, products, and services. We look at what brands are tweeting, who they’re engaging with, and even what tools they’re using. From McDonald’s and Dunkin’ Donuts to Sprint and Samsung, we’ve got all kinds of data. For now, we’re… Read more »
What if, before a potential customer decided to order that pizza, she mentions she’s hungry. But since this is now, she didn’t just say it to a girlfriend, she said it to everyone on Twitter. This point in the buying process is what we call intent to purchase—and it didn’t exist until we all started… Read more »
With 56.6 million Hispanics in the U.S., smart brands are making the effort to engage with customers in Spanish. At KickFactory, we built a team to support your Spanish-speaking campaigns with our managed social sales service. We can now identify and engage with in-market customers in both English and Spanish on Twitter.