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Cold calling a hot lead

I’d like to share some best practices on approaching a lead over the phone.KickFactory’s background is in data science. We started building an artificial intelligence engine back in 2013 that brands used to target consumer intent. Think of it like “those ads that follow you around the Internet.” You know when you say talk with… Read more »

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Creative Uses for Social Sales this Holiday Season

Creative Uses for Social Sales this Holiday Season

NRF (National Retail Foundation) expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year.

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The Secret of Successful Social Sales

The secret to social sales is simple: don’t sell. Imagine for moment you’ve got date night coming up this Friday. You’ll probably do dinner and movie. Maybe you’ll go out with friends, maybe it’ll just be you and your wife. In your excitement, you tweet: “Got a hot date tonight. Can’t wait to take my… Read more »

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5 Tips for Social Sales on Twitter

As a relatively new marketing vehicle, the etiquette and expectations of social sales are still forming. If you’ve read our post on starting social sales, we gave you some tips on starting up. But just getting started won’t make you successful, you need to have the right mindset and expectations.

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How to Use Social Sales to Improve Remarketing Campaigns

Remarketing works because it’s all about the customer’s every day life. After a potential customer visits your site, ads for your brand (and even the specific product or service that brought the individual to your site) now follow him or her around the web. As they read the news, their email, or check Facebook, you’re… Read more »

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How to Start Social Sales

So you’ve been reading up on on What is Social Sales and Why Social Sales, and now you want to capitalize on the sales opportunities on Twitter. Great! We’ve got a quick primer on how to get going: 1. Define your goal. Social Sales, like any other marketing tactic or strategy, requires you to be specific about… Read more »