NRF (National Retail Foundation) expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year.
The holidays are practically here, especially for retailers. in fact, if you haven’t made plans for your marketing and advertising for this year’s holidays, you’re running behind. That doesn’t mean you shouldn’t try to put something together! We have a few ideas for getting your share of the holiday dollars (up to $682 billion) while using creative social sales. (If you need a primer on what social sales is and how it works, you can read up on that here.)
Focus on solving a problem
From last-minute hostess gifts to apps that keep you occupied during the 4-hour choir concert, car tune-ups for going over the river and through the snow to deals on one more latte to get them through the workday to vacation, there’s a lot of different angles to take when pursuing leads through social sales. Your best interactions, though, will be those that are helpful. Not only will these have the most positive association, it’s the last thing people expect when a brand replies to them.
So often on social media, brands broadcast and blast. Rarely are they listening to details and offering solutions. Using socials sales, pizza places can find frazzled parents who can’t bear to try to figure out another meal—without the parents saying “We want to order pizza tonight.” Savvy retailers can point people to their website or brick and mortar stores for last-minute gifts or even a moment of pampering at a spa.
Offer a solution and watch the outcome!
Translate online traffic to foot traffic
Using social sales, you can encourage customers to order online, but pick up in store. This is a win-win for both parties: customers love the convenience of ordering online but not having to worry about missing packages (especially this time of year) and over half those visiting the store will make another purchase.
Again, this can be messaged as a service—solving a problem. To sweeten the deal, use an offer or coupon that helps persuade the use of in-store pickup.
Always surprise and delight
Finally, many marketers are already familiar with the “surprise and delight” tactic. Social sales is no exception. By following our first suggestion (solving a problem) you’re likely to be halfway there! Since most customers regularly get offer offer offer, sell sell sell, a brand giving a solution or helping hand will likely be quite the surprise.
Continue the interaction by following up with any questions and keeping the conversation going. Don’t let the thread die because you don’t have someone monitoring it. These small gestures add up to big goodwill for brands.
Additionally, brands can delight by including a special offer in their conversations. A good offer (that helps solve the problem) shows that the brand invests in customers beyond words.
Now you should have some ideas on utilizing creative social sales throughout the holiday season. Have questions? Ready to design a high-yielding campaign for your brand? Get in touch! We’d love to show you how KickFactory does social sales.creative marketing, follow-up, holidays, surprise and delight