In many ways, follower count is just a vanity metric – what was once seen as a key indicator is becoming less and less relevant as algorithms shift the focus away from broadcast reach.

Are you using paid influencers in your digital marketing? Whether you are or aren’t, it’s important to look at how effective these tactics really are. You can’t put all your marketing eggs (or budget) in one basket. Especially paid influencers. As we learn more about how many fake accounts are out there and how many accounts are padded, each influencer needs to be carefully vetted.

More people want to build a business as an influencer. They’re doing everything they can to build a following on Instagram, Twitter, Facebook, and other platforms. And the tricks they’ll use seem to have no end. This includes buying fakes.

And the downsides of these influencers don’t stop there. If you use the wrong influencer for the wrong campaign, you can be subjecting your brand to untold amounts of damage. Instead of boosting your brand, you can end up hurting it. Just take a look at some of these bad stories from recent campaigns.

You can be your own influencer

It takes a lot of work to find the right influencers and design the right campaign. It can cost a lot of money and time to do so. Why not skip it and be your own influencer? With KickFactory, you can find and engage users one-on-one to build your brand. You can skip the middleman and go right to your potential customers.

You won’t have to worry about false followers or campaign missteps. There’s no wasted messaging or effort. Our technology can find in-market customers in the golden moment of expression—so you’re talking to people right as they make decisions. Otherwise, you’re pitching something out there through a celebrity or pseudo-celebrity and hoping the customers remember when they go to buy.

We can help you find those people at the right moment. Contact us today for a free demo.

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