Recently, Unilever raised some eyebrows by announcing they would no longer work with influencers who had paid followers. The response has been… interesting. And while we don’t think influencer marketing is going anywhere (it’s at $1B annual already), we’re not big fans, either.
In a previous post, we talked about how follower count is a vanity metric that really doesn’t measure influence the way we’d like it to. Even looking at other metrics like engagement still can’t tell us much about how that influencer is going to improve the bottom line for a brand. And a lot could go wrong.
What if the influencer’s audience isn’t a good match for the brand? What if the influencer does something really stupid and ends up losing a bunch of followers or garnering negative press? Beyond fake followers, there are a lot of potential problems for brands using influencers. When you engage an influencer, you’re putting a lot of your brand into the hands of an outside party.
Why not be your own influencer?
At KickFactory, we’ve developed a solution that allows you to be your own influencer, one-on-one with the individuals who make up your audience. You don’t have to vet influencers or spend tons of money to hit right on the group you want. Our end to end solution helps you develop a campaign, reach your target audience, and engage with them in a way that’s meaningful and on message.
We’re not talking about another way to advertise or a new social media platform. KickFactory’s human-assisted AI finds individuals on social media who fit the right profile. But we’re not talking just demographics. These individuals have also expressed a need or an issue that your brand can solve. By helping them get a car repair to matching a job opening to educating on ballot initiatives, our campaigns give you big results. The possibilities are endless; you say what you want to accomplish and we’ll help design the campaign.
Reach each one as an individual
Our system allows your own brand to communicate and engage with individuals. Not as a group, but literally one by one. And by using our smart AI, we can get better and better at finding the people most likely to take action. Here’s what it looks like:
Do you need a king mattress for tall people? Or a twin for kids? Take a minute to check out this buying guide: https://t.co/icWlDVFSwI ^ST
— Mattress Firm (@MattressFirm) June 29, 2018
Now Josh has had a personal engagement with Mattress Firm. It’s not another celebrity endorsement, it’s not a sales pitch. It’s helpful, personalized, and timely. This is what your audience is looking for, not more one-size-fits-all content.
Want to learn more about influencing your audience one at a time? Get in touch with us today. We’d love to show you how KickFactory can help you reach your people.hybrid AI, influencer marketing, metrics, social media