There’s a lot of chatter and advice swirling for the upcoming midterm election. And the election itself is sure to heat up. You can use social media for political campaigns to set your candidate apart this fall.

Your campaign is a brand

The first thing is to remember that political campaigns aren’t really any different from any other brand. Whether you’re working with an individual candidate, a party (local or national), or a specific piece of legislation, you have the same job as any brand. You want to find, engage, and direct your audience. Sure, we can distill it down to a simple three-step process, but it’s not that easy. There’s legwork involved in all three of those steps. To really maximize your social media impact, follow these three steps and you’ll be sure to not only survive campaign season, you’ll thrive!

Find your people

You likely know who your target group is already. At least we hope you do. Once you know who you’re trying to engage, you can find out where they are online. Depending on their demographic, you’ll want to research where you can find them. Is it Snapchat? Facebook? Reddit? Twitter? No matter the group, you can find the platform that reaches that group.

You can dig deeper, though. Using targeted ads, artificial intelligence, and more you can not only find your audience but find the people in your demographic who are likely to vote. Those who are likely to support you. Those asking questions that you can and want to answer.

Engage voters

How is your campaign working to engage voters face to face? Is there a way you can replicate that virtually? The answer is yes, but it takes work. It’s not as simple as setting up an ad or buying TV time. The key to engagement is creating a dialogue—ensuring that not only the voter gets information, but feels heard in the exchange.

Frequently in modern campaigns, candidates engage with voters in town hall meetings. These create opportunities for candidates to meet, shake hands, and hear from the voters. Online, this looks a little different but can have the same overall effect. By not only finding the voters but listening to what they say and ensuring they feel heard can make the difference in your campaign.

Direct the audience

Now that you’ve engaged with your voters, what can you do to make that effort pay off? It’s not enough to just chat with them and send them on their way! You want to help them take an action that gets you to your goal. When you have this interaction online, you can direct them in many ways. From showing them where to get more information about your candidate or ballot measure to ask for help with a donation or volunteer time to even asking for their vote.

If you are engaging one on one, then you can tailor that direction. This kind of personalization is impossible to get from advertising or broadcast social media. Want help with your social media for political campaigns? Give us a shout, we can help you use social in ways your competitors aren’t.

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