So you’ve been reading up on on What is Social Sales and Why Social Sales, and now you want to capitalize on the sales opportunities on Twitter. Great! We’ve got a quick primer on how to get going:

1. Define your goal.

Social Sales, like any other marketing tactic or strategy, requires you to be specific about what you want to achieve.

  • What are your goals? (ex. traffic, click-thru, sales, cart value, etc.)
  • How will you measure success?

2. Define your customer.

To reach your goals, you need to figure out the person you are trying to reach. This will prepare you for finding them on Twitter.

3. Estimate the opportunity.

In order to determine the right sized investment to make in social sales, you will need to understand the size of your social sales opportunity.

  • Visit and see what you can discover about the market opportunity by searching for the kinds of things that you imagine your customers might say.
  • How many customers do you see for each phrase within the past day/week/month? (KickFactory can help you determine your social sales opportunity, contact us for free estimate.)
  • How valuable is a new customer to your brand?
  • In what other ways might social sales contacts be valued? (e.g., brand awareness, thought leadership, etc.)

4. Ask how you can meet their need.

The way you approach potential customers is paramount to converting them to a sale. Think about being helpful, not sales-y.

  • A good guideline on how to strike the right tone is to imagine you overheard one of the customers above in a bar or dinner party. How might you respond?
  • How would you respond to this customer in a way that meets their needs AND encourages them to take action (toward your goal)?

5. Do it!

The time comes when it’s time to stop reading, stop preparing, and just go for it.

  • Test several responses to these customers.
  • Start responding to each customer you identify.
  • Track your results and measure success toward your goal.

How to Start Social Sales

6. Listen.

Just like when you’re looking for the cues from potential customers, you need to listen equally to their responses when you engage.

  • Are your messages meeting the need?
  • Are they encouraging the desired actions?

7. Track and Adjust.

Like with your other marketing tools and tactics, you have to keep good records of what’s working and what’s not. Check in regularly.

  • How are these conversations performing?
  • Are there particular responses doing well?
  • Are there certain customer personas that respond well?
  • What is working? What needs to be changed?
  • Make adjustments. Stop responding with messages that aren’t working. Stop responding to personas that don’t respond well. Look for other opportunities like those that are working.

8. Continue the conversation.

Don’t leave sales on the table! And don’t leave anyone hanging.

  • Customers often follow-up with additional questions.
  • Use this as an opportunity to solidify your place in their mind.
  • Have a procedure and point person in place to make sure these responses happen in a timely manner.

9. Calculate the ROI.

This can be the tricky part, but it’s necessary to find out if social sales is working for you.

  • Create unique links for each interaction.
  • Track number of tweets sent, clickthrough rate, and conversions.
  • Calculate your costs and then related sales per tweet.

10. Scale up!

This is what we do best, contact us today to find out how we can help you.

  • KickFactory will scale your social sales efforts without any additional tools or staff.
  • KickFactory can send thousands of social sales tweets per day on behalf of your brand.
  • Scale your social sales to maximize your social value.