For those of us in digital marketing, it can be easy to get caught up in the funnels, landing pages, ads, graphics, A/B testing, etc, etc. But what we absolutely can’t lose sight of is our customer’s journey: what takes them from the moment where they have a need (or a want) and ends with… Read more »
The tl:dr of this post is this: “It’s much easier to make an AI system that can detect a nipple than it is to determine what is linguistically hate speech.” – Mark Zuckerberg
What kind of experience are you giving your customers and potential customers with your social media accounts? Are you providing exciting, engaging content that tells a story? That tells your story?
Sure, most users understand that Facebook and other platforms don’t exist to give us cat memes and Buzzfeed quiz results. Like radio and TV stations, the way social media makes money is advertising. However, unlike TV, radio, newspapers, and other media, social media can provide advertisers with a lot more data. Anywhere we browse online,… Read more »
When it comes to social media, finding a good balance between information, sales, and brand recognition is what many brands are striving for. Marketing teams work tirelessly to find ways to drive sales and to show ROI to their leadership teams. However, many of these teams are leaving out a major asset to their efforts:… Read more »
One of the biggest questions we get is how KickFactory works: what it looks like for brands and customers. So let’s just get a quick overview of how we identify, engage, and direct customers to take action.
via GIPHY You’ve probably heard the saying. Maybe you’ve seen the movie. Either way, if you’re in sales or marketing, you know the push to close, sell, sell, and then sell more. But have you noticed that more brands are adopting tactics in both marketing and sales that, while shiny and exciting, don’t “be closing”?… Read more »
Heading into 2018, a lot of brands want to know how they can best plan for the changes coming in the new year. What has changed this year? What’s coming down the pipe? What are the best ways for brands and other organizations to get in front of their audience and make an impact? Let’s… Read more »