Post

When Does a Customer Start Shopping?

For those of us in digital marketing, it can be easy to get caught up in the funnels, landing pages, ads, graphics, A/B testing, etc, etc. But what we absolutely can’t lose sight of is our customer’s journey: what takes them from the moment where they have a need (or a want) and ends with… Read more »

Post

The Case for Human-Assisted AI

The Case for Human-Assisted AI

The tl:dr of this post is this: “It’s much easier to make an AI system that can detect a nipple than it is to determine what is linguistically hate speech.” – Mark Zuckerberg

Post

Building Brand Intimacy with Social Media

How to Create Social Media Content That Gets Attention

What kind of experience are you giving your customers and potential customers with your social media accounts? Are you providing exciting, engaging content that tells a story? That tells your story?

Post

Targeted Social Media Messaging Without Being Creepy

Targeted Social Media Messaging Without Being Creepy

Sure, most users understand that Facebook and other platforms don’t exist to give us cat memes and Buzzfeed quiz results. Like radio and TV stations, the way social media makes money is advertising. However, unlike TV, radio, newspapers, and other media, social media can provide advertisers with a lot more data. Anywhere we browse online,… Read more »

Post

Why Aren’t You Using Geolocation in Sales on Social Media?

When it comes to social media, finding a good balance between information, sales, and brand recognition is what many brands are striving for. Marketing teams work tirelessly to find ways to drive sales and to show ROI to their leadership teams. However, many of these teams are leaving out a major asset to their efforts:… Read more »

Post

How KickFactory Works for Brands and Customers

How KickFactory Works for Brands and Customers

One of the biggest questions we get is how KickFactory works: what it looks like for brands and customers. So let’s just get a quick overview of how we identify, engage, and direct customers to take action.

Post

Chatbots Can’t Close Sales: How to Use AI for Sales Results

Chatbots Can't Close Sales: How to Use AI for Real Sales Results

via GIPHY You’ve probably heard the saying. Maybe you’ve seen the movie. Either way, if you’re in sales or marketing, you know the push to close, sell, sell, and then sell more. But have you noticed that more brands are adopting tactics in both marketing and sales that, while shiny and exciting, don’t “be closing”?… Read more »