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Targeted Social Media Messaging Without Being Creepy

Targeted Social Media Messaging Without Being Creepy

Sure, most users understand that Facebook and other platforms don’t exist to give us cat memes and Buzzfeed quiz results. Like radio and TV stations, the way social media makes money is advertising. However, unlike TV, radio, newspapers, and other media, social media can provide advertisers with a lot more data. Anywhere we browse online,… Read more »

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How the Three Types of Social Media Have Evolved

For the past couple of years, we’ve been talking about the three types of social media—the different ways brands use social to reach potential customers. We broke this down into three main categories: broadcast, customer service, and social sales. And while the tools of the trade change and social media platforms grow or fade in popularity,… Read more »

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Why Aren’t You Using Geolocation in Sales on Social Media?

When it comes to social media, finding a good balance between information, sales, and brand recognition is what many brands are striving for. Marketing teams work tirelessly to find ways to drive sales and to show ROI to their leadership teams. However, many of these teams are leaving out a major asset to their efforts:… Read more »

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Chatbots Can’t Close Sales: How to Use AI for Sales Results

Chatbots Can't Close Sales: How to Use AI for Real Sales Results

via GIPHY You’ve probably heard the saying. Maybe you’ve seen the movie. Either way, if you’re in sales or marketing, you know the push to close, sell, sell, and then sell more. But have you noticed that more brands are adopting tactics in both marketing and sales that, while shiny and exciting, don’t “be closing”?… Read more »