Still using the spray and pray method for social media posting? Or do you spend hours trying to outwit the latest Facebook algorithm update? Maybe you’re auditioning stand-up comedians so your Twitter can be the next Arby’s. Whatever you’re doing, it’s probably time to change it up and rethink the way you’re using social. Today,… Read more »
Emotion is a part of being human. We all feel it and experience it second-hand on a daily basis. However, the misconception is that using emotion in social media should be avoided – especially when it has to do with business. But why distinguish human qualities from a company? Doesn’t that defeat the purpose? As… Read more »
What kind of experience are you giving your customers and potential customers with your social media accounts? Are you providing exciting, engaging content that tells a story? That tells your story?
You’re probably familiar with many of the ways brands are (creepily) finding customers online. From retargeting campaigns to Facebook ads that seem to read your mind, the touch points and opportunities keep growing. In our past post How Brands are Beating Google to Customers, we talked a little bit about the “Moment of Expression”. This… Read more »
Brand intimacy isn’t new—but naming and talking about the concept is. Mario Natarelli is the author of the bestseller Brand Intimacy, A New Paradigm in Marketing. He has been the one to really give the concept legs. Here’s what he has to say about what makes up brand intimacy: Building intimate brands requires continual attention and… Read more »
We used to talk a lot about the three kinds of social media, and while those still exist, we also think the landscape is changing. Customers are changing the way they interact with brands on social media—due to their own habits, changes to social algorithms, and not to mention the sheer number of ads people… Read more »