Post

When Does a Customer Start Shopping?

For those of us in digital marketing, it can be easy to get caught up in the funnels, landing pages, ads, graphics, A/B testing, etc, etc. But what we absolutely can’t lose sight of is our customer’s journey: what takes them from the moment where they have a need (or a want) and ends with… Read more »

Post

How to Find the Moment of Expression for Sales Success

You’re probably familiar with many of the ways brands are (creepily) finding customers online. From retargeting campaigns to Facebook ads that seem to read your mind, the touch points and opportunities keep growing. In our past post How Brands are Beating Google to Customers, we talked a little bit about the “Moment of Expression”. This… Read more »

Post

How Brands are Beating Google to Customers

Recognizing and accepting that the purchase journey has permanently changed is a business’ first step toward drawing a new map for future marketing efforts. In traditional advertising, we talk about the “buyer’s journey”. This journey included two “moments of truth” where consumers would decide about a brand, and the advertiser would find out if all… Read more »