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Cold calling a hot lead

I’d like to share some best practices on approaching a lead over the phone.KickFactory’s background is in data science. We started building an artificial intelligence engine back in 2013 that brands used to target consumer intent. Think of it like “those ads that follow you around the Internet.” You know when you say talk with… Read more »

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4 Kinds of Brand Intimacy and How to Make the Biggest Impact

4 Kinds of Brand Intimacy and How to Make the Biggest Impact

We used to talk a lot about the three kinds of social media, and while those still exist, we also think the landscape is changing. Customers are changing the way they interact with brands on social media—due to their own habits, changes to social algorithms, and not to mention the sheer number of ads people… Read more »