Recently, Unilever raised some eyebrows by announcing they would no longer work with influencers who had paid followers. The response has been… interesting. And while we don’t think influencer marketing is going anywhere (it’s at $1B annual already), we’re not big fans, either.
The tl:dr of this post is this: “It’s much easier to make an AI system that can detect a nipple than it is to determine what is linguistically hate speech.” – Mark Zuckerberg
What kind of experience are you giving your customers and potential customers with your social media accounts? Are you providing exciting, engaging content that tells a story? That tells your story?
Sure, most users understand that Facebook and other platforms don’t exist to give us cat memes and Buzzfeed quiz results. Like radio and TV stations, the way social media makes money is advertising. However, unlike TV, radio, newspapers, and other media, social media can provide advertisers with a lot more data. Anywhere we browse online,… Read more »