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How to Create Social Media Content That Gets Attention

How to Create Social Media Content That Gets Attention

don’t be afraid to develop something that evokes emotion – that’s the only way people are going to remember you brand on social media. @cbetlyon #SMSsummit — Breanna Jacobs (@BreannaJacobs) April 25, 2018

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Targeted Social Media Messaging Without Being Creepy

Targeted Social Media Messaging Without Being Creepy

Sure, most users understand that Facebook and other platforms don’t exist to give us cat memes and Buzzfeed quiz results. Like radio and TV stations, the way social media makes money is advertising. However, unlike TV, radio, newspapers, and other media, social media can provide advertisers with a lot more data. Anywhere we browse online,… Read more »

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What is Brand Intimacy and How Do You Get It?

What is Brand Intimacy and How Do You Get It?

Brand intimacy isn’t new—but naming and talking about the concept is. Mario Natarelli is the author of the bestseller Brand Intimacy, A New Paradigm in Marketing. He has been the one to really give the concept legs. Here’s what he has to say about what makes up brand intimacy: Building intimate brands requires continual attention and… Read more »

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How the Three Types of Social Media Have Evolved

For the past couple of years, we’ve been talking about the three types of social media—the different ways brands use social to reach potential customers. We broke this down into three main categories: broadcast, customer service, and social sales. And while the tools of the trade change and social media platforms grow or fade in popularity,… Read more »

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Chatbots Can’t Close Sales: How to Use AI for Sales Results

Chatbots Can't Close Sales: How to Use AI for Real Sales Results

via GIPHY You’ve probably heard the saying. Maybe you’ve seen the movie. Either way, if you’re in sales or marketing, you know the push to close, sell, sell, and then sell more. But have you noticed that more brands are adopting tactics in both marketing and sales that, while shiny and exciting, don’t “be closing”?… Read more »

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Using AI for One-on-One Sales on Social Media

Using AI for One-on-One Sales on Social Media

In the past, we’ve talked about the different kinds of social media. And the bottom line is that brands are going to have to work smarter to reach customers in a way that makes a real impression. Ads and broadcast social media work on the one-to-many scale—the messages aren’t personalized and it’s a shotgun approach…. Read more »

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Why KickFactory is Different from Other Marketing Tools

When it comes to marketing platforms, social media, social sales, figuring out the right tools can be confusing and expensive. You probably rely on a handful of these tools to keep your marketing and sales processes running—CRMs like Salesforce or Zoho, social media tools like Buffer or HootSuite, and customer service platforms like Conversocial. KickFactory works… Read more »