Recently, Unilever raised some eyebrows by announcing they would no longer work with influencers who had paid followers. The response has been… interesting. And while we don’t think influencer marketing is going anywhere (it’s at $1B annual already), we’re not big fans, either.
In many ways, follower count is just a vanity metric – what was once seen as a key indicator is becoming less and less relevant as algorithms shift the focus away from broadcast reach. Are you using paid influencers in your digital marketing? Whether you are or aren’t, it’s important to look at how effective… Read more »
We used to talk a lot about the three kinds of social media, and while those still exist, we also think the landscape is changing. Customers are changing the way they interact with brands on social media—due to their own habits, changes to social algorithms, and not to mention the sheer number of ads people… Read more »