For those of us in digital marketing, it can be easy to get caught up in the funnels, landing pages, ads, graphics, A/B testing, etc, etc. But what we absolutely can’t lose sight of is our customer’s journey: what takes them from the moment where they have a need (or a want) and ends with… Read more »
You’re probably familiar with many of the ways brands are (creepily) finding customers online. From retargeting campaigns to Facebook ads that seem to read your mind, the touch points and opportunities keep growing. In our past post How Brands are Beating Google to Customers, we talked a little bit about the “Moment of Expression”. This… Read more »
For the past couple of years, we’ve been talking about the three types of social media—the different ways brands use social to reach potential customers. We broke this down into three main categories: broadcast, customer service, and social sales. And while the tools of the trade change and social media platforms grow or fade in popularity,… Read more »
Anymore, digital advertising is part of a great marketing effort. Cost per click (CPC) ads on Facebook, Google, and other display networks are commanding more and more of a brand’s budget. But are you getting what you pay for? Let’s look at how you can get more out of your CPC dollars.
Recognizing and accepting that the purchase journey has permanently changed is a business’ first step toward drawing a new map for future marketing efforts. In traditional advertising, we talk about the “buyer’s journey”. This journey included two “moments of truth” where consumers would decide about a brand, and the advertiser would find out if all… Read more »