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How to Increase Social Media Engagement

How to Increase Social Media Engagement

With currently over 2.62 billion social media users worldwide, it would seem pretty easy to get the attention and engagement you deserve on social media, right? That’s how it appears, but if you’re not doing things correctly, the opposite results may occur – and chances are, they already have if you’re finding yourself reading this… Read more »

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What is Brand Intimacy and How Do You Get It?

What is Brand Intimacy and How Do You Get It?

Brand intimacy isn’t new—but naming and talking about the concept is. Mario Natarelli is the author of the bestseller Brand Intimacy, A New Paradigm in Marketing. He has been the one to really give the concept legs. Here’s what he has to say about what makes up brand intimacy: Building intimate brands requires continual attention and… Read more »

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Running for Office? Reach Your Voters with KickFactory

Running for Office? Reach Your Voters with KickFactory

22% of registered voters have announced on a social networking site or Twitter how they voted or planned to vote. Some 29% of those under age 50 have announced to their networks through social media how they voted or planned to vote, compared with 17% of those 50 and older who have revealed their vote… Read more »