Recently, Unilever raised some eyebrows by announcing they would no longer work with influencers who had paid followers. The response has been… interesting. And while we don’t think influencer marketing is going anywhere (it’s at $1B annual already), we’re not big fans, either.
Not surprisingly, 90 percent of young individuals own at least one social media account. Yet, utilizing social media to market products or services can be a hit or miss for some businesses. For the latter group, there is often something that is being done incorrectly or a strategy that isn’t being used. Many business owners… Read more »
With currently over 2.62 billion social media users worldwide, it would seem pretty easy to get the attention and engagement you deserve on social media, right? That’s how it appears, but if you’re not doing things correctly, the opposite results may occur – and chances are, they already have if you’re finding yourself reading this… Read more »
Many would agree that to have a successful business, it is a requirement to have an audience – but to have an audience and keep it, you have to give them what they want and need. If you think it sounds easy, think again. Many businesses still struggle with finding, engaging, and keeping an audience. Let’s… Read more »
In talking with a number of our clients recently, we’ve noticed a trend in how social media managers and digital strategists are thinking about their social media efforts. They’re rethinking goals and tactics, and how to measure success. We’re seeing less focus on sales.
Still using the spray and pray method for social media posting? Or do you spend hours trying to outwit the latest Facebook algorithm update? Maybe you’re auditioning stand-up comedians so your Twitter can be the next Arby’s. Whatever you’re doing, it’s probably time to change it up and rethink the way you’re using social. Today,… Read more »
Emotion is a part of being human. We all feel it and experience it second-hand on a daily basis. However, the misconception is that using emotion in social media should be avoided – especially when it has to do with business. But why distinguish human qualities from a company? Doesn’t that defeat the purpose? As… Read more »
Despite the misconception that frequently posting on social media or focusing on the right target audience will be an immediate success for your business, there are other tricks one should know regarding online marketing. So, if you feel you’re in a marketing rut, there are a few things you should do to get your customers’ attention:
don’t be afraid to develop something that evokes emotion – that’s the only way people are going to remember you brand on social media. @cbetlyon #SMSsummit — Breanna Jacobs (@BreannaJacobs) April 25, 2018
“Awareness. It’s an awareness campaign.” How many times have you heard those words? How many times have you SAID them?