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Using Social Media Beyond Sales for Your Brand

social media beyond sales

Not surprisingly, 90 percent of young individuals own at least one social media account. Yet, utilizing social media to market products or services can be a hit or miss for some businesses. For the latter group, there is often something that is being done incorrectly or a strategy that isn’t being used. Many business owners… Read more »

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What’s Emotion Got to Do with Your Social Media?

What's Emotion Got to Do with Your Social Media?

Emotion is a part of being human. We all feel it and experience it second-hand on a daily basis. However, the misconception is that using emotion in social media should be avoided – especially when it has to do with business. But why distinguish human qualities from a company? Doesn’t that defeat the purpose? As… Read more »

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How to Find the Moment of Expression for Sales Success

You’re probably familiar with many of the ways brands are (creepily) finding customers online. From retargeting campaigns to Facebook ads that seem to read your mind, the touch points and opportunities keep growing. In our past post How Brands are Beating Google to Customers, we talked a little bit about the “Moment of Expression”. This… Read more »

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How the Three Types of Social Media Have Evolved

For the past couple of years, we’ve been talking about the three types of social media—the different ways brands use social to reach potential customers. We broke this down into three main categories: broadcast, customer service, and social sales. And while the tools of the trade change and social media platforms grow or fade in popularity,… Read more »

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Sales on Social Media: Extra Social, Hold the Sale

Sales on Social Media: Extra Social, Hold the Sale

If you’re a business owner considering the implementation of sales on social media, you may be curious as to how it can work for you. Some businesses, specifically those based on customer service, are suited to respond to tweets and “sales calls.” Brands like video games, cell phone companies, and restaurants may have an easier… Read more »

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Chatbots Can’t Close Sales: How to Use AI for Sales Results

Chatbots Can't Close Sales: How to Use AI for Real Sales Results

via GIPHY You’ve probably heard the saying. Maybe you’ve seen the movie. Either way, if you’re in sales or marketing, you know the push to close, sell, sell, and then sell more. But have you noticed that more brands are adopting tactics in both marketing and sales that, while shiny and exciting, don’t “be closing”?… Read more »

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Using AI for One-on-One Sales on Social Media

Using AI for One-on-One Sales on Social Media

In the past, we’ve talked about the different kinds of social media. And the bottom line is that brands are going to have to work smarter to reach customers in a way that makes a real impression. Ads and broadcast social media work on the one-to-many scale—the messages aren’t personalized and it’s a shotgun approach…. Read more »

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Why KickFactory is Different from Other Marketing Tools

When it comes to marketing platforms, social media, social sales, figuring out the right tools can be confusing and expensive. You probably rely on a handful of these tools to keep your marketing and sales processes running—CRMs like Salesforce or Zoho, social media tools like Buffer or HootSuite, and customer service platforms like Conversocial. KickFactory works… Read more »