With currently over 2.62 billion social media users worldwide, it would seem pretty easy to get the attention and engagement you deserve on social media, right? That’s how it appears, but if you’re not doing things correctly, the opposite results may occur – and chances are, they already have if you’re finding yourself reading this… Read more »
Still using the spray and pray method for social media posting? Or do you spend hours trying to outwit the latest Facebook algorithm update? Maybe you’re auditioning stand-up comedians so your Twitter can be the next Arby’s. Whatever you’re doing, it’s probably time to change it up and rethink the way you’re using social. Today,… Read more »
“Awareness. It’s an awareness campaign.” How many times have you heard those words? How many times have you SAID them?
As a marketer, you deal with a lot of interference in how your message reaches customers. It can be a daunting task to get your content to the right people at the right time. Before the internet, marketers and advertisers pushed through all kinds of barriers. They did numerous studies, polls, market surveys and more to try… Read more »
We’ve seen over the past year that digital ads are losing their traction. From Facebook (and their recent issues) to cookies following customers across the internet, these ads are quickly fading into the background. And while 39% of consumers attributed their declined perception of social ads to recent political events, the top reason for the… Read more »
We know the latest revelations about Facebook are having a significant effect on the value of Facebook overall, and that definitely matters to shareholders. But what about marketers and brands? Do current events translate to even more difficulties for those of us trying to connect with our customers online with social media marketing? The answer… Read more »
One of the biggest questions we get is how KickFactory works: what it looks like for brands and customers. So let’s just get a quick overview of how we identify, engage, and direct customers to take action.
Anymore, digital advertising is part of a great marketing effort. Cost per click (CPC) ads on Facebook, Google, and other display networks are commanding more and more of a brand’s budget. But are you getting what you pay for? Let’s look at how you can get more out of your CPC dollars.
In the past, we’ve talked about the different kinds of social media. And the bottom line is that brands are going to have to work smarter to reach customers in a way that makes a real impression. Ads and broadcast social media work on the one-to-many scale—the messages aren’t personalized and it’s a shotgun approach…. Read more »
We’ve talked a bit about using Twitter for elections. From our last post about how candidates need KickFactory to help them leverage Twitter to our post about how presidential candidates use Twitter. If the 2016 election and beyond has taught us anything, it’s that social media is going to play a key role in elections… Read more »